A shopper's paradise

Discover uncommon finds along Downtown Santa Cruz’s Pacific Avenue

Locally made

Exquisite boutiques provide an extraordinary shopping excursion

Custom-made gifts

Artistic wonders abound in the form of hand-crafted gifts

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Even the most seasoned shopper will find shopping in Santa Cruz County a truly one-of-a-kind experience. From quaint shops in Downtown Santa Cruz to specialty shops in Capitola Village and the Capitola Mall beyond town, to antique shopping in Soquel Village and Aptos, to unique items on the Santa Cruz Municipal Wharf and in Pleasure Point, distinctive items are waiting to be discovered. Surf shops feature the products of local wetsuit entrepreneur Jack O'Neill, and colorful boutiques offer handcrafted jewelry, ceramics and glassware from local artisans. The county's many museum and state park gift shops and art galleries offer fascinating mementos in every price range. Santa Cruz County provides an extraordinary shopping experience for every taste and budget.

California Classic Sail

Public & Private Sailing Excursions in Santa Cruz

Stagnaro Whale Watching & Fishing Trips

Whale watching tours,fishing,sunset cruises

Mission Inn

53-room Spanish style inn, complimentary breakfast

Beachnest Vacation Rentals

high end vacation rentals in Santa Cruz County

Shopping by the Sea in Capitola Village

Find treasures in this quaint seaside village

303 Water Street, Suite 100
Santa Cruz, CA 95060
800.833.3494 or 831.425.1234