
Press Policies
Working on a story? The Santa Cruz County Conference and Visitors
Council supports qualified media working on feature stories about
and editorial coverage of the Santa Cruz County area. The CVC can
assist with obtaining video, professional photography and assistance
with press trips for qualified media. As a courtesy, we ask that you
adhere to the following guidelines.
B-Roll Footage
Video footage is supplied by the Santa Cruz County Conference and
Visitors Council for editorial purposes and for the purpose of promoting
Santa Cruz County as a tourist destination to qualified media. We
ask that Video Footage be returned within 60 days of receipt.
Photography
The Santa Cruz County Conference and Visitors Council (CVC) can
provide photos from the CVC's photography library to promote and
publicize Santa Cruz County as a conference, visitor and/or tourist
destination to qualified media. Photography may be used as a resource
for consumer and media publications to accompany editorial feature
stories for one-time editorial, non-commercial use only, to promote
travel to Santa Cruz County. Images may not be copied or distributed.
All photography rights remain at all times the exclusive property of
its owner. Credit line must read "Photo courtesy of the Santa
Cruz County Conference and Visitors Council/name or initials of
photographer." User must agree that no monetary consideration will be made from these
photos, and that the photos will be used for CONFERENCE, TRAVEL
AND/OR TOURISM EDITORIAL PURPOSES ONLY and not for commercial
or advertising use. Press Visits
The Santa Cruz County Conference and Visitors Council (CVC) looks
forward to assisting qualified media with itinerary ideas tailored
to your editorial needs, offering you an exclusive Santa Cruz County
experience, including the "inside track" on the newest
"must-sees", and set you up with interview subjects that
can provide you with a fresh, local perspective.
For qualified
media who would like to visit the area, please adhere to the following
guidelines.
A written request must be received by the CVC (via mail, fax, or e-mail)
at least four weeks before your planned arrival date. Please include the
following:
1. Assignment details on original letterhead, signed by your editor, publisher,
assignment editor or news director.
2. If writing for print, include the name of the publication, how frequently
it is published (daily, weekly or monthly), its circulation and the expected
publication date of your article.
3. If working for a broadcast, include the name of the program, audience
numbers and expected time and date of broadcast.
4. Include assignment and copies of four most recently published articles,
photographs or produced tapes.
5. The dates you plan to visit and your proposed itinerary.
6. Your contact information and how you prefer to be contacted
The CVC asks that you please send copies of articles or broadcast tapes
as a result of your visit for our file. We will forward a copy to those
who assisted you and are featured in your article or broadcast.
In addition, please note the following:
· We cannot accommodate a spouse or partner unless he/she is officially
assigned to the same story and we cannot accommodate children on press
visits.
· Accommodations cannot always be secured at a complimentary
or discounted media rate due to high season, holidays or conventions.
In that case, you are responsible for the applicable lodging costs.
Requests
can be submitted to:
Santa Cruz County Conference and Visitors Council
1211 Ocean Street
Santa Cruz, CA 95060
Phone: 831.427.4405, ext. 112
Fax: 831.425.1260
Email: cglynn@santacruz.org
Thank you for your interest in the diversity, history and culture
of Santa Cruz County and we look forward to working with you to
educate the traveling public about all there is to see and do in
our area. We will do our best to accommodate your needs within these
guidelines and appreciate your cooperation.
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